It’s Easy Being Green
by Rebecca Cole
They say it’s not easy being green. But when it comes to floor coverings,
that old adage couldn’t be farther from the truth. But what exactly are green
floor coverings and how do you as a consumer make an environmentally sound decision
about them?

Rebecca Cole, esteemed New York-based interior designer, host of Discovery Home
Channel’s Surprise by Design and spokesperson for the World Floor Covering
Association (WFCA) has spent quite a bit of time researching the category.
According to Rebecca, green refers to a substance or manufacturing method that utilizes
renewable and/or recycled material or energy sources. Non-renewable materials are
those that come from sources that once depleted, are gone forever.
In addition to green flooring products, there is another category called sustainable.
Sustainable flooring products are those that that minimize impact on the environment
at each phase of their life cycle.
“Unlike some industries, the flooring industry has put considerable time,
dollars and research into designing and manufacturing a wide variety of great looking
green and sustainable products,” said Cole. “Some of the most popular
green products include cork, bamboo and linoleum. Many new and existing flooring
products qualify as sustainable, including recycled/reclaimed wood and carpet, natural
carpets made from cotton, wools and grass, ceramic tiles, stone, chlorine-free resilient,
recycled rubber and VCT vinyl.”
Here’s some detailed information on each of these categories:
CORK
To create cork floors, only the bark is extracted from the tree, meaning that the
tree is left completely intact. In time, the tree will grow a new layer of bark
that can be harvested again, usually in 8-10 years. Cork floors offer great insulation
qualities they absorb sound unlike harder surfaces and come in a wide variety of
colors and styles.
BAMBOO
Bamboo flooring has been on the scene for a number of years, but recent advancements
present the product in finer detail and darker shades. Unlike hardwood, bamboo does
not come from tress. Bamboo is a fast growing grass. It can grow from sprouts to
harvesting in three to five years, thus an acre of bamboo can provide more flooring
than an acre of trees. When bamboo shoots are cut the roots remain intact and fresh
new sprouts grow in their place. The dense root mass of bamboo helps prevent soil
erosion and provides a viable crop opportunity in hilly acres where other crops
cannot grow.
LINOLEUM
Linoleum flooring, which has been enormously popular for well over a century, is
manufactured from renewable resources, such as linseed oil, resin, wood flour, flax,
cork powder and pigments. Its durability — up to 40 years as flooring — makes it
very suitable for high traffic areas. Linoleum is also naturally biodegradable,
and, because it is naturally anti-bacterial, there are no chemical agents needed
in its manufacture or maintenance. It comes in tile or sheet form and is available
in almost every shade on the color wheel, which also lends to its popularity. Linoleum
is also available in a rug form too. The rugs, which consist of intricately carved
designs, can be put on top of or integrated into other floors.
SUSTAINABLE FLOORING PRODUCTS
Almost every category of floor covering — from wood to vinyl — is available as a
sustainable product.
-
CARPET
Sustainable carpets must use post-consumer and industrial materials, biodegradable
dyes and solutions and recycled wastewater.
-
HARDWOOD
In the hardwood category, sustainable floors are made from recycled wood and/or
antique woods that offer a timeless, weathered look. Sustainable wood is certified
by the Forest Stewardship Council and comes from managed forests so impact on the
environment is lessened.
-
CERAMIC
Ceramic floors are primarily made from natural and renewable resources and are exceptionally
durable.
-
STONE
Stone floors offer low extraction impact on the planet and are exceptionally long
lasting.
-
RESILIENT
Resilient floors are available chlorine-free and are typically made from recycled
vinyls and plastics. In this form, it is a highly durable product with a long life
cycle.
-
RUBBER
Rubber floors, a popular trend lately, can be made from recycled tires and other
materials and typically have less negative impact on the environment than non-synthetic
rubber products.
-
VINYL
VCT vinyl tile, made primarily of limestone, is long lasting and offers a high performance
rating.
Green and sustainable products are produced around the world, including a number
of developing nations, like China, Mexico, India and throughout South America. The
purchase of these products is not only good for the planet, but helps support the
people of these nations.
“So as you can see, it’s easy being green. There is something for everyone
in this ever-expanding, environmentally conscious and fashion forward category,”
said Cole. “No matter what your needs, the WFCA is committed to providing
you with the information, service and support to make informed choices and feel
confident about your floor covering decisions.”